A LITTLE BUTTON CAN DO A LOT OF GOOD.
Eftpos Give Back was a fundraising campaign where consumers choosing SAV or CHQ in their daily Christmas transactions, saw the company donate to Vision Australia.
M&C Saatchi commissioned us to craft and build an elaborate paper sculpture, which became the hero image for the print and outdoor campaign.
The agency then went one step further by enlisting us to create five larger paper sculptures, built to fit showcase OOH panels in each major city. If that wasn’t enough, these interactive panels were programmed to sing Hallelujah! when passersby hit the SAV button——encouraging them to do so in-store.
CONSTRUCTING THE INTERACTIVE PANELS: