The Macfarlane Fund is a philanthropic venture honoring the life of Australian businessman Don Macfarlane. An avid arts lover, his wife, Helen——and daughter, Melissa——established the fund to financially support Australian artists across career spans: graduate, mid-career and senior levels, plus a range of special projects. Initiatives include The Kyneton Residence, The Biennial Commission, and The Don Macfarlane Prize. Dave sits on the board, and Dave designed the identity.
The plinth-like logo represents the fund’s support of artists——and the thing that supports art. The color pink was a popular color to use when the identity was designed.